Job Title: Head of Growth (AI SaaS) Role Overview - Seeking a highly self-driven, data-savvy Head of Growth with a strong global mindset. - Responsible for leading global market penetration and growth strategy for an AI recruiting SaaS product. - Build a robust Product-Led Growth (PLG) funnel, combining SEO, influencer marketing, and performance advertising. - Drive exponential growth in user acquisition, retention, and revenue. Key Responsibilities PLG Strategy Development & Execution - Design and execute product-led growth pathways from 0 to 1 or from 1 to N. - Optimize the full-funnel journey from signup and activation (Aha Moment) to monetization. - Achieve scalable growth with high efficiency and low customer acquisition cost (CAC). Multi-Channel Acquisition Engine - SEO / AIO: Lead global SEO strategy, leveraging AI to optimize content production and keyword rankings, capturing high-intent traffic in the AI recruiting space. - Influencer & Community Marketing: Identify and build deep partnerships with key opinion leaders (KOLs) and key opinion consumers (KOCs) in tech and HR. - Leverage AI influencer networks to establish brand trust and drive viral growth. - Paid Acquisition Optimization: Manage global advertising budgets (Google, LinkedIn, Meta, etc.), continuously improving ROI through rigorous A/B testing. Product & Data Mindset - Deeply analyze user behavior data. - Collaborate closely with the product team to embed growth experiments into product features (e.g., referral programs, viral loops, AI productivity tools). - Create a closed-loop growth system. Global Market Insights - Research recruitment market differences and regulatory requirements across regions (e.g., North America, Europe, Southeast Asia, GDPR compliance). - Tailor go-to-market (GTM) strategies accordingly. Requirements Proven Global Expansion Experience - 5+ years of SaaS growth experience. - Strong track record of scaling AI or recruiting SaaS products internationally. - Experience scaling from 0–1 to $10M+ ARR is a strong plus. Growth Expertise - Deep understanding of PLG models. - Hands-on experience with SEO, paid acquisition, and influencer marketing. - Strong insights into next-generation, AI-native growth strategies (e.g., AIO). Exceptional Data Sense - Proficient with growth analytics tools such as Amplitude, Mixpanel, Segment, etc. - Highly experiment-driven with strong logical and analytical skills. AI Recruiting Domain Knowledge - Solid understanding of how AI is transforming recruitment workflows (screening, matching, interviewing). - Ability to translate industry value into high-conversion marketing narratives. Communication & Execution - Fluent in both Chinese and English. - Strong cross-cultural collaboration skills. - Ability to lead diverse teams with rapid iteration. Nice to Have - Experience as an early growth hire or core contributor at a well-known PLG SaaS company. - Extensive global media and KOL resources in the HR Tech space.