**Key Responsibilities** **Marketing Strategy & Execution** - Develop and implement a comprehensive marketing plan aligned with ARK Wealth’s business objectives and growth strategy. - Identify and target key market segments relevant to high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals in Singapore. **Brand & Communications** - Ensure consistency in brand messaging, tone, and visual identity across all platforms and materials. - Enhance the firm’s profile through strategic positioning, storytelling, and media relations (where relevant). **Content Development & Thought Leadership** - Collaborate with investment and advisory teams to produce high-quality content such as market commentaries, client newsletters, white papers, and presentations. - Tailor content to address the unique needs and concerns of high-net-worth clients. **Digital & Social Media Marketing** - Manage and grow the firm’s presence on key digital platforms including the company website, LinkedIn, WeChat, and Little Red Book (Xiaohongshu). - Create and curate engaging content tailored to HNW audiences in both English and Mandarin where appropriate. - Track and analyse performance metrics across social platforms to continuously improve engagement and visibility. **Client Events & Relationship Support** - Organise exclusive events, roundtables, and webinars to enhance client relationships and brand engagement. - Support relationship managers with tailored marketing materials and pitch decks for client acquisition. **Marketing Analytics & Reporting** - Monitor marketing performance metrics and provide regular reporting to senior management. - Use insights to refine campaigns and improve ROI. **Compliance & Governance** - Ensure all marketing initiatives comply with MAS regulatory requirements and internal compliance standards. - Work closely with legal/compliance teams on review and approval processes. --- **Qualifications & Experience** - Bachelor’s degree in Marketing, Communications, Business, or a related field; postgraduate qualifications are a plus. - Minimum 3 years of experience in marketing within the wealth management, private banking, or financial services sectors. - Strong understanding of the needs and preferences of high-net-worth individuals in Asia. - Excellent writing, editing, and visual communication skills. - Experience with digital marketing platforms, website management, etc. - High attention to detail, strong project management skills, and the ability to work independently. - Professional, discreet, and client-oriented.