About Us - Mintegral is a leading programmatic and interactive mobile advertising platform, focused on the APAC region with a global reach. - Powered by advanced AI technology, Mintegral provides global advertisers and developers with innovative and comprehensive experiences. - The company offers efficient mobile marketing and monetization solutions to help clients exceed their marketing goals. - Since its launch in 2015 as Mobvista’s self-developed programmatic platform, Mintegral has become one of the largest mobile advertising platforms in Asia. - Mintegral offers a full stack of programmatic products and services, including a Self-service Platform, DSP, SSP, Ad Exchange, and DMP. - The Mindworks Creative Studio provides publishers and brands with cutting-edge creative solutions, from traditional creative to the latest interactive ad formats. - For more information, visit: https://www.mintegral.com/en/ About This Role - The Business Development Director is responsible for both the demand and supply sides of the business. - The role involves prospecting, consulting, educating, and creating partnerships with SDK developer partners. - The focus is on developing relationships with game and app developers and selling Mintegral’s products. - Success in this role requires a comprehensive understanding of the mobile ad monetization ecosystem and the ability to sell technical product solutions to developers and publishers. Duties and Responsibilities - Build strong relationships with direct advertisers and publishers in the South Korean market. - Become a trusted advisor to key decision makers at leading mobile game studios and app developers. - Manage a pipeline of accounts and achieve quarterly sales targets. - Take a consultative approach to understanding developers’ ad businesses and provide market insights. - Represent Mintegral at industry events and conferences. - Prospect clients in top game charts and through third-party tools. - Collaborate with internal teams, including account management, legal, product, and engineering, to ensure client success. - Develop and maintain strong industry and company knowledge. - Perform other related duties as assigned. Requirements - Bachelor’s degree (BS/BA) required, preferably in business, marketing, or a related field. - Fluent in English and Korean. - Passionate about mobile games. - Minimum of 2 years’ experience in mobile/online advertising. - At least 2 years’ experience working with mobile app developers is a plus. - Excellent communication and presentation skills. - Knowledge of the mobile advertising ecosystem and SDKs. - Ability to quickly understand and apply new concepts. - Self-organized, proactive, and attentive to detail. - Data-driven mindset with the ability to analyze data for proposals and negotiations. - Ability to thrive in a fast-paced, start-up environment and perform under stress. - Familiarity with Salesforce, MS Excel, and Google Suite. - Willingness to travel 10-30% of the time.