SEO & GEO Specialist Responsibilities: - Manage and execute SEO & GEO strategies for all brands, including but not limited to: - Keyword research - Content planning - On-page and off-page optimization - Enhance brand visibility across AI-powered search platforms (e.g., Google AI Overviews, ChatGPT Search). - Act as the main liaison between in-house marketing teams and the SEO agency to ensure alignment and effective execution of SEO strategies. - Monitor, measure, and report on performance, leveraging new AI tools and refining strategies to stay ahead of emerging digital trends. - Perform all other related functions as assigned by supervisor. Requirements: - Degree in Marketing, Communications, Media, or a related field. - At least 3 years of experience in SEO (beauty or lifestyle industry preferred), with at least 1–2 years working on or experimenting with Generative Engine Optimization (GEO/AI-Powered Search). - Proficiency with SEO and AI tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console, AI Overview, and ChatGPT. - Self-motivated, detail-oriented, with an eye for content quality and visual aesthetics aligned with beauty brand standards.