Company Background Gname.com is a leading technology company specializing in domain name registration, management, and related internet services. Known for its innovative solutions and customer-centric approach, Gname.com is a trusted name in the global domain industry. For more company information, please visit our official website - www.gname.com. Overview The brand copywriter is responsible for spearheading the development, articulation, and execution of brand messaging across the board – from advertising on Google’s search engine to a campaign landing page. You are ideally the go-to person on all things tonal in our brand voice to be in charge of content strategy and co-own brand custodianship. You will also be collaborating with the Product team based in Shanghai. Key Responsibilities ●Lead the creation and ongoing refinement of brand messaging, ensuring all written content aligns with the company’s positioning, values, and visual identity. ●Write, edit, and proofread high-quality copy for a variety of channels including websites, campaigns, social media, packaging, emails, press releases, and internal communications. ●Develop and maintain a comprehensive brand voice and messaging guide for use across departments and platforms. ●Collaborate closely with marketing, creative, and product teams to develop concepts and campaigns that deliver consistent and impactful brand experiences. ●Interpret creative briefs and proactively guide copy direction to best meet business goals and resonate with diverse audiences. ●Conduct market and audience research to inform messaging strategy and ensure relevancy. ●Analyze campaign performance, draw insights, and refine messaging approaches based on data and feedback. ●Stay up-to-date with industry trends in branding, copywriting, and digital marketing to continually raise the standard for written communication. ●Manage and mentor junior copywriters or freelancers as needed to ensure brand standards are maintained. Requirements ●Minimum three-year working experience and one-year minimum in writing capacity ●Portfolio of your written work ●Analytical approach to performance data ●Deep understanding of brand strategy and voice development ●Collaborative; this role contributes simultaneously to brand and marketing goals ●Excellent communicator in English and Mandarin to communicate with stakeholders Company Background Gname.com is a leading technology company specializing in domain name registration, management, and related internet services. Known for its innovative solutions and customer-centric approach, Gname.com is a trusted name in the global domain industry. For more company information, please visit our official website - www.gname.com.