We are seeking for a Digital Content & Social Media Manager in the financial sector. Key Responsibilities: Content Creation & Strategy: - Plan and create engaging Arabic and English content for social media posts, website copy, digital ads, and video scripts - Develop brand messaging and tone tailored to MENA audiences; maintain a consistent voice across platforms - Create content calendars and collaborate with design and video teams on high-impact creatives - Lead storytelling for product launches, market education, trading insights, and brand campaigns Social Media Management: - Manage company accounts across platforms: Instagram, TikTok, LinkedIn, X, and others - Customize posting strategy by platform behavior and regional preferences - Monitor and grow audience engagement, reach, and follower base - Launch UGC campaigns, KOL collaborations, hashtag challenges, and community engagement initiatives - Oversee quality and brand alignment of influencer-generated content Performance Monitoring & Optimization: - Define and track KPIs such as engagement rate, CTR, conversions, and follower growth - Use Meta Business Suite, Google Analytics, TikTok Analytics, and UTM tagging for campaign tracking - Run A/B testing on creatives, copy, and formats; adjust based on performance insights - Align content strategies with SEO, paid media, and email automation for full-funnel impact Requirements: - Fluency in both Arabic and English (spoken and written); excellent writing/editing skills in both languages - 3–5 years of experience in digital content, social media marketing, or communications, preferably in forex, fintech, or finance - Strong understanding of MENA digital audiences and cultural nuances - Familiarity with tools such as Meta Business Suite, Canva, TikTok for Business, ChatGPT, Notion, and Google Analytics - SEO basics and multilingual content optimization experience - Excellent project management and stakeholder communication skills Nice to Have: - Personal or professional portfolio of brand social media operation - Light video editing experience (e.g., CapCut, Adobe Premiere, Final Cut) - Hands-on experience with influencer/KOL campaigns in Arabic-speaking markets - Familiarity with Telegram, WhatsApp groups, Reddit, or regional online communities What We Offer: - Competitive salary - Flexible working options (hybrid or fully remote) - Opportunity to lead strategic campaigns in the fast-growing fintech space - Exposure to regional and international content marketing practices - Career progression into Brand, Content, or Social Media Leadership roles